Sans Normal Lorag 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, friendly, punchy, display impact, forward motion, brand presence, modern simplicity, rounded, chunky, slanted, soft corners, high impact.
A heavy, slanted sans with large, rounded bowls and softly clipped terminals that keep the texture dense and even. Curves are smooth and generously proportioned, while joins and apertures stay relatively tight, giving letters a compact, muscular presence. The italic angle is consistent across capitals, lowercase, and figures, and the overall silhouette favors broad counters and sturdy stems over delicate detailing. Numerals and uppercase forms read as bold, blocky shapes with rounded geometry, producing strong, high-contrast-at-a-distance word images.
Best suited to headlines, logos, posters, and branding systems that need immediate impact and a sense of motion. It also fits sports and lifestyle applications, packaging, and promotional graphics where bold, energetic typography is desired. For longer passages, it will be most comfortable at larger sizes where counters and spacing can breathe.
The font conveys speed and forward motion through its steady slant and broad, energetic shapes. Its rounded construction and thick strokes add a friendly, approachable tone, while the weight and compactness project confidence and impact. Overall it feels contemporary and assertive without becoming sharp or aggressive.
The design appears intended to deliver a fast, modern display voice: a bold italic sans that blends rounded friendliness with strong, compact shapes for attention-grabbing typography. Its consistent slant and simplified forms prioritize punchy readability and a cohesive, athletic rhythm across letters and numbers.
Spacing appears tuned for display use, with substantial black area and relatively small internal openings that can thicken visually at smaller sizes. The lowercase shows a simple, modern construction (single-storey forms where applicable) that supports quick recognition in headlines and short bursts of text.