Sans Normal Kekom 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' by Dharma Type and 'Uni Neue' by Fontfabric (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, energetic, modern, friendly, emphasis, momentum, impact, approachability, clarity, oblique, rounded, geometric, compact, sturdy.
A heavy, oblique sans with rounded, geometric bowls and consistently blunt terminals. Strokes are thick and even, with minimal contrast and smooth curves that keep counters open despite the weight. The slant is steady across capitals, lowercase, and numerals, creating a forward-leaning rhythm; overall proportions feel slightly compact, with broad curves and sturdy joins that read clearly at display sizes.
Best suited to headlines, brand marks, and short blocks of copy where a strong, forward-leaning emphasis is desirable. It works well for sports and lifestyle graphics, packaging, and promotional materials that benefit from bold presence and quick visual momentum.
The combination of strong weight and purposeful slant gives the face a fast, assertive tone. Rounded shapes temper the impact, adding approachability and a contemporary, sporty feel suited to energetic messaging.
Designed to deliver a compact, high-impact italic voice with clean, rounded construction—balancing urgency and friendliness. The consistent stroke weight and simplified forms suggest an intention to remain legible and cohesive while projecting speed and confidence.
Uppercase forms are clean and simplified with rounded corners, while lowercase shows single-storey construction in letters like “a” and “g,” reinforcing a modern, informal voice. Numerals are robust and clear, matching the letterforms’ rounded geometry and maintaining consistent color in running text.