Slab Normal Pome 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont and 'Rooney' by Jan Fromm (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, friendly, sturdy, impactful, impact, legibility, approachability, durability, slab serif, bracketed serifs, soft corners, rounded joins, heavy weight.
A heavy slab-serif with generous proportions and a compact, solid color on the page. Strokes are thick with modest contrast, and terminals end in broad, blocky serifs that read as slightly softened and gently bracketed rather than razor-sharp. Curves are full and rounded, counters are relatively tight, and the overall construction feels sturdy and uniform, with an even rhythm across uppercase, lowercase, and numerals.
Best suited to display settings where a strong, stable voice is needed: headlines, posters, product packaging, logos, and signage. It can also work for short passages or pull quotes when a dense, weighty texture is desirable and ample size/leading are available.
The tone is bold and approachable, with a slightly nostalgic, poster-like flavor. Its chunky slabs and rounded shaping give it a friendly, reassuring presence while still projecting authority and emphasis.
The design appears aimed at delivering a no-nonsense slab-serif workhorse feel with extra visual impact—combining sturdy, traditional slab cues with softened details for a more personable, contemporary usability.
The letterforms prioritize strong silhouettes and clear word shapes, producing high visual density in paragraphs and a pronounced headline voice. Numerals match the same weight and slab treatment, reinforcing a consistent, cohesive texture.