Sans Normal Amdiz 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Neue Haas Grotesk Text' by Linotype, 'Helvetica Now' by Monotype, 'Reyhan' by Plantype, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'Lyu Lin' by Stefan Stoychev, and 'Nimbus Sans Arabic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, presentation, modern, neutral, confident, friendly, clean, clarity, versatility, contemporary utility, neutral voice, screen-friendly, geometric, rounded, open counters, high contrastless, crisp terminals.
This typeface is a solid, geometric-leaning sans with even stroke weight and rounded curves throughout. Capitals are wide and stable with clean, straight-sided construction where appropriate (E, F, H) and near-circular bowls (C, O, Q), giving an orderly rhythm. Lowercase forms are simple and utilitarian with open apertures and compact, rounded joins; the single-storey a and g emphasize a contemporary, straightforward texture. Numerals are clear and strongly shaped, with ample interior space and sturdy horizontals that keep them legible at a glance.
It suits interface typography and product communication where clean shapes and steady rhythm support quick scanning. The sturdy letterforms also work well for signage and wayfinding, and it can serve as a dependable sans for editorial decks, reports, and contemporary branding that needs a neutral but confident voice.
The overall tone is modern and dependable, projecting clarity and confidence without feeling cold. Rounded geometry and open counters add a friendly, approachable edge, making the voice feel direct and practical rather than expressive or decorative.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency across caps, lowercase, and numerals. Its geometric influence and simplified lowercase suggest a focus on efficient reading and straightforward, modern messaging.
Curves appear smoothly drawn and consistent across bowls and shoulders, while terminals remain clean and unembellished. Spacing in the sample text reads even and restrained, supporting dense settings while keeping word shapes distinct.