Sans Normal Ekril 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, posters, packaging, elegant, modern, airy, poised, refinement, motion, clarity, modernity, clean, refined, slanted, calligraphic, open.
This typeface is a slanted, low-stroke-weight design with smooth, rounded construction and a clean, mostly serifless finish. Curves are generous and continuous, with gently tapered joins that create a subtle handwritten rhythm without becoming decorative. Letterforms lean consistently to the right, with open counters and clear internal space that keeps the texture light on the page. Capitals feel streamlined and slightly narrow in stance, while the lowercase shows soft, single-storey shapes and flowing terminals; numerals follow the same rounded, contemporary logic with simple, readable forms.
It is well-suited to editorial settings such as magazine features, pull quotes, and lifestyle branding where a refined italic voice is desired. The light, open texture also works for headings, short paragraphs, and packaging or campaign typography that benefits from a contemporary, elegant slant.
Overall, it conveys a calm, polished sophistication—more fashion and editorial than utilitarian. The slant and soft curvature add a personable, fluid tone, while the restrained detailing keeps it modern and tidy rather than nostalgic.
The font appears intended as a modern italic companion or standalone display text face that adds motion and sophistication while remaining clean and legible. Its rounded construction and restrained terminals aim to balance warmth with a polished, editorial finish.
The design maintains consistent slant and curvature across letters and figures, producing a smooth, continuous reading line in longer text. Strokes stay even and uncluttered, relying on open shapes and spacing for clarity rather than sharp corners or strong detailing.