Sans Normal Ekrow 2 is a light, wide, medium contrast, italic, normal x-height font visually similar to 'Magnat' and 'Neue Magnat Text' by René Bieder (names referenced only for comparison).
Keywords: editorial, branding, magazines, posters, headlines, modern, elegant, clean, airy, contemporary elegance, fast cadence, clean readability, display clarity, slanted, open counters, rounded forms, humanist touch, crisp terminals.
This typeface presents as a slanted sans with wide, generously spaced letterforms and smooth, rounded geometry. Strokes are relatively even with subtle modulation, and curves resolve into crisp, clean terminals rather than pronounced serifs. Uppercase forms are open and streamlined, while the lowercase shows a lively, slightly calligraphic rhythm in letters like a, g, and y, balancing geometric bowls with gently tapered joins. Numerals follow the same airy construction, with clear shapes and ample internal space.
It suits editorial settings where a clean, stylish voice is needed, such as magazine headlines, pull quotes, and cultural journalism. The wide proportions and clear counters also make it effective for branding, posters, and display typography where a light, spacious texture is desirable.
The overall tone feels contemporary and refined, with an editorial polish that reads as confident but not rigid. Its slant adds forward motion and a fashionable, design-led character, while the open shapes keep it approachable and uncluttered.
The design appears intended to combine modern sans clarity with an italic, fashion-forward cadence, producing a versatile voice for contemporary communication. It aims for readability through open forms while retaining a distinctive, elegant slant for emphasis and personality.
The italic angle is consistent across cases, creating a smooth diagonal flow in text. Round letters (O, Q, o, e) emphasize circularity and openness, and the caps maintain a calm, measured presence that pairs well with the more animated lowercase.