Sans Superellipse Ugmub 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller', 'Muller Next', and 'Uni Neue' by Fontfabric; 'Whitney' by Hoefler & Co.; and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, playful, punchy, friendly, retro, impact, energy, approachability, modern geometry, display emphasis, rounded, bulky, soft corners, slanted, compact.
A heavy, slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely uniform, with broad curves and blunt terminals that keep counters open despite the weight. The italic angle is steady and gives the forms a forward lean, while the overall geometry favors superelliptic bowls and squarish rounds. Spacing appears moderately tight in text, creating dense, impactful lines with a consistent rhythm.
Best suited to headlines and short bursts of text where weight and slant can do the work—posters, sports and fitness branding, product packaging, and promotional graphics. It can also serve in UI marketing moments (hero banners, badges) where a compact, high-impact italic is desirable.
The tone is energetic and extroverted, combining a sporty forward motion with friendly, approachable rounded shapes. Its chunky silhouettes feel bold and casual rather than formal, suggesting fun, momentum, and attention-grabbing display use.
The design appears intended to deliver maximum impact with a soft-edged, modern geometry—pairing a bold, forward-leaning stance with rounded forms to stay friendly and readable at display sizes.
Round letters like O/Q and numerals echo a squarish, superellipse logic, while diagonals (A, V, W, X, Y) feel sturdy and slightly condensed by the slant. The lowercase maintains simple, single-storey constructions (notably a and g), reinforcing an informal, contemporary display voice.