Sans Superellipse Ugmih 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Zin Sans' by CarnokyType; 'Morandi' by Monotype; 'Belle Sans' by Park Street Studio; 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; 'LFT Etica' by TypeTogether; and 'Quan Geometric' and 'Quan Pro' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, punchy, sporty, playful, friendly, confident, display impact, friendly emphasis, speed cue, brand presence, logo-ready, rounded, chunky, soft corners, compact, sturdy.
A heavy, slanted sans with rounded-rectangle construction and softened terminals. Letterforms are compact and dense, with broad strokes, minimal contrast, and generous rounding that keeps counters open despite the weight. Curves lean toward superelliptical shapes, producing squarish rounds in letters like O and C, while diagonals in A, V, W, and X are thick and steady. The lowercase maintains a straightforward, single-storey feel where applicable, and the figures are bold, blocky, and highly legible at display sizes.
Best suited to display roles such as headlines, poster typography, and branding where a dense, high-impact texture is desired. The rounded superelliptical forms make it effective for sporty identities, packaging, and promotional graphics, and it can also serve for short UI banners or callouts where strong emphasis is needed.
The overall tone is energetic and approachable, combining assertive weight with friendly rounding. It reads as contemporary and upbeat, with a forward-leaning motion that suggests speed and momentum without feeling aggressive. The shapes give it a casual, fun confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a friendly, contemporary voice—using heavy weight, rounded rectangle curves, and a consistent slant to create motion and immediate visibility. It prioritizes bold presence and clear shapes over delicate detailing, aiming for modern, energetic display typography.
Spacing appears visually tight and efficient, creating a strong color on the page, especially in all-caps settings. The italic angle and rounded geometry work together to produce a cohesive, logo-like texture in short phrases, while long paragraphs feel bold and insistent.