Sans Normal Utbem 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink; 'Roihu' by Melvastype; 'Acto', 'Diple', and 'Foreday Sans' by Monotype; and 'PF Centro Sans Pro' by Parachute (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, modern, friendly, dynamic, clean, approachable, modernize, soften tone, add motion, maintain clarity, oblique, rounded, geometric, open counters, soft terminals.
A rounded, geometric sans with a consistent oblique/italic slant and smooth, low-contrast strokes. Curves are built from clean circular and elliptical forms, giving bowls and counters a generous, open feel. Terminals are predominantly softly finished rather than sharp, while joins stay crisp and controlled, producing a tidy rhythm in words. Uppercase forms read sturdy and simple, and the lowercase maintains clear differentiation with evenly weighted stems and uncomplicated shapes.
Well-suited to brand identities that want a modern, approachable voice, as well as headlines and short-to-medium display copy where the oblique stance can add momentum. It can also work for UI labels, navigation, and product/packaging text when a clean sans is desired with a slightly more personable, rounded character than a strictly neutral grotesk.
The overall tone is contemporary and upbeat, with a friendly softness that keeps it from feeling rigid or overly technical. Its slanted posture adds motion and immediacy, making it feel energetic while still staying neutral enough for everyday branding and interface use.
The design appears intended to blend geometric clarity with a softened, friendly finish, using an italic construction to introduce motion without sacrificing readability. It aims for a versatile contemporary look that stays clean in blocks of text while remaining distinctive in titles.
The sample text shows stable spacing and an even texture across mixed case, with rounded forms helping maintain legibility at display sizes. Numerals match the same geometric logic, reading straightforward and cohesive alongside letters.