Serif Normal Pomar 5 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Franklin-Antiqua' by Berthold, 'Geller' by Ludka Biniek, 'Acta Deck' and 'Cotford' by Monotype, and 'Romulo' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, editorial, magazines, book titles, branding, formal, traditional, dramatic, authoritative, heritage tone, headline impact, editorial voice, classic authority, bracketed, wedge serifs, crisp terminals, engraved feel, compact joins.
A strongly modeled serif with pronounced stroke modulation and tight, bracketed serifs that read as wedge-like on many forms. The design leans on compact counters and sturdy verticals, with sharp, clean edges and lively curves that create a punchy black-and-white rhythm in text. Uppercase proportions feel classical and slightly condensed in spirit, while the lowercase shows traditional book-type structures (two-storey a and g) with firm, controlled joins and distinct, calligraphic-inflected terminals. Numerals are similarly weighty and high-contrast, designed to sit prominently alongside capitals.
Best suited to display and editorial roles where contrast and strong serif detailing can carry: magazine headlines, book covers and titles, posters, and brand wordmarks with a classic voice. It can also work for short-to-medium text passages when a darker, more emphatic texture is desired and line spacing is given room.
The overall tone is formal and traditional, with an assertive, slightly theatrical presence driven by the strong contrast and emphatic serifs. It suggests editorial seriousness and heritage cues—confident, authoritative, and suited to messaging that wants gravitas.
The design appears intended to modernize a classic text-serif model by amplifying contrast and sharpening serif detailing, producing a confident typographic voice that bridges traditional credibility with attention-grabbing impact.
At larger sizes the sharpness of the serifs and the tight apertures give it an engraved, headline-ready character; in dense settings the heavy main strokes and compact counters create a dark, commanding texture. The shapes remain conventional and legible, but the contrast and terminal treatment add extra drama compared to a plain book serif.