Sans Normal Uhlig 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' by AVP and 'Diverda Sans' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, contemporary, friendly, confident, clean, editorial, clarity, modernity, approachability, impact, soft curves, large counters, open apertures, low stress, crisp joins.
This typeface presents sturdy, simplified letterforms with smooth, rounded curves and largely uniform stroke behavior. Terminals are clean and unembellished, with subtly softened corners that keep the forms from feeling rigid. Counters are generous and mostly circular/oval, and curves maintain an even rhythm across C, O, Q, and the bowls of B and P. The lowercase is compact and sturdy, with a single-storey a and g, a short-armed t, and a straightforward, legible i/j dot; numerals are solid and geometric with clear, stable shapes.
It suits short-to-medium text settings where a strong, clean presence is desired—headlines, marketing copy, and brand systems that need clarity at a glance. The robust shapes and open forms also make it a good choice for signage and packaging where quick recognition matters.
The overall tone is modern and approachable, balancing a no-nonsense solidity with gentle, rounded warmth. It reads as confident and contemporary rather than quirky, making it feel dependable while still friendly in voice.
The design appears intended to deliver a straightforward, contemporary voice built on geometric roundness and sturdy construction, prioritizing clarity and visual consistency across mixed-case text and numerals.
The uppercase shows broad proportions and steady spacing, while the lowercase feels slightly more utilitarian and compact, helping paragraphs hold together with a strong, even color. Round letters stay smooth and consistent, and diagonals (V, W, X, Y) are crisp and decisive without becoming sharp or aggressive.