Sans Normal Jurir 12 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Eymen Pro' and 'Mavel' by Arodora Type (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, packaging, modern, sporty, confident, dynamic, clean, impact, momentum, modernity, clarity, geometric, oblique, smooth, rounded, open counters.
This typeface is an oblique, heavy sans with broad proportions and smoothly rounded curves. Strokes are generally uniform with subtly tapered joins, producing a clean, streamlined rhythm rather than a calligraphic texture. Round letters like O and C are generous and open, while straight-sided forms (E, F, H, N) keep crisp, squared terminals that read clearly at display sizes. Lowercase forms are compact and sturdy with a single-storey a and g and a straightforward, utilitarian skeleton that stays consistent across the set.
It suits branding and headline settings where a bold, contemporary presence is needed, such as posters, advertising, packaging, and prominent web or app headers. The wide, open shapes and clean terminals make it especially effective in short to medium lines, logos, and impactful callouts where the oblique angle can add momentum.
The overall tone is modern and assertive, with a forward-leaning, energetic feel. Its wide stance and smooth geometry give it a confident, sporty voice that still remains neat and controlled rather than aggressive or rough.
The design appears intended to deliver a modern, energetic sans voice by combining broad proportions with a consistent oblique stance and smooth, geometric curvature. It prioritizes strong silhouette and clarity in display typography while maintaining a tidy, contemporary finish.
The italic slant is consistent and fairly strong, making the face feel in-motion even in short words. Numerals follow the same broad, heavy construction, matching the letterforms well for headlines and branded UI moments.