Sans Superellipse Ugmiv 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Amfibia' by ROHH; 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; 'Robusta' by Tilde; and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, sporty, assertive, upbeat, friendly, contemporary, impact, momentum, clarity, approachability, blunted, compact, chunky, rounded corners, soft terminals.
A compact, heavy sans with a consistent rightward slant and rounded-rectangle geometry throughout. Strokes are thick and uniform, terminals are blunted and softly curved, and counters tend toward squarish ovals, producing a punchy, superelliptical rhythm. Curves are tightened and corners are generously radiused, creating sturdy silhouettes and strong color on the page, especially in headlines.
Well-suited for branding and identity work that needs bold presence, such as sports and fitness graphics, streetwear-style labels, and energetic tech or entertainment promotions. It performs best in headlines, posters, packaging callouts, and social media graphics where its dense weight and rounded geometry create strong visual punch. For longer passages, it works most effectively as brief emphasis text rather than continuous reading.
This typeface projects an energetic, forward-driving tone with a sporty confidence. Its heavy, slanted stance and soft corners keep it friendly rather than aggressive, giving it a contemporary, action-oriented feel that still reads approachable.
The design appears intended to deliver maximum impact in short bursts of text while maintaining clean, uncomplicated letterforms. The slant and rounded construction emphasize motion and modernity, while the dense proportions and simplified shapes prioritize immediate recognition at display sizes.
The numerals and uppercase share the same compact, rounded-rectangle logic, creating a uniform, logo-ready texture. The overall spacing and thick joins create a solid, blocky word shape that remains distinct even when set large and tight.