Sans Superellipse Amhi 7 is a very bold, very narrow, low contrast, reverse italic, tall x-height font visually similar to 'Seriguela' by Latinotype, 'Molde' by Letritas, and 'Entropia' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, condensed, assertive, quirky, retro, energetic, space saving, high impact, display emphasis, motion cue, branding voice, compressed, forward-leaning, rounded corners, ink-trap feel, punchy.
A compact, heavy sans with a pronounced forward slant and tightly compressed proportions. Strokes are solid and uniform, with squared-off terminals softened by subtly rounded corners, giving many shapes a rounded-rectangle feel rather than purely circular geometry. Counters are small and often vertically pinched, and several joins suggest mild ink-trap-like notches that help keep interior spaces open at display sizes. The overall rhythm is dense and vertical, with tall lowercase proportions and narrow apertures that create a strong, poster-like texture.
Best used for short, high-impact text such as headlines, poster titles, packaging callouts, and bold logo wordmarks where density and emphasis are desired. It also fits energetic branding contexts—like sports, entertainment, or promotional graphics—where a condensed, slanted sans can convey urgency and motion.
The tone is bold and attention-grabbing, with a slightly offbeat, vintage-industrial flavor. Its forward motion and compact massing read as energetic and insistent, making it feel well-suited to punchy, headline-driven messaging rather than quiet body copy.
The design appears intended to deliver maximum impact in limited horizontal space while retaining a softened, geometric friendliness. The forward slant and rounded-rectangle construction suggest a display-focused voice aimed at bold branding and titling that feels both modern and slightly retro.
In the sample text, the condensed spacing and weight create a dark, continuous color that amplifies impact but can reduce clarity in longer passages. The numerals and uppercase maintain the same compressed, upright-block logic as the lowercase, producing a consistent, tightly packed voice across mixed settings.