Sans Superellipse Amra 6 is a very bold, very narrow, low contrast, reverse italic, tall x-height font visually similar to 'Ikigai' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, titles, condensed, retro, poster, punchy, quirky, attention, space saving, distinctiveness, display impact, upright stress, oblique slant, flat terminals, rounded corners, vertical emphasis.
A condensed, heavy sans with a pronounced reverse-leaning oblique stance and a strong vertical rhythm. Strokes are largely uniform, with flat, squared terminals and subtly rounded corners that keep the forms from feeling rigid. Counters are tight and often vertically pinched, creating tall, compact silhouettes; round characters read as rounded-rectangle shapes rather than true circles. The lowercase shows a tall x-height with compact ascenders and descenders, and the numerals match the same narrow, high-impact construction for consistent color in text and display settings.
Best suited for headlines, titles, posters, and branding where you want maximum impact in limited horizontal space. It can work for short bursts of text (taglines, labels, packaging callouts), but the dense counters and strong slant make it more comfortable as a display face than for long-form reading.
The overall tone feels loud and kinetic—like a vintage headline style pushed into a modern, condensed mold. Its backward slant and tightly packed geometry add a slightly offbeat, attention-grabbing personality that reads as playful but assertive.
The design appears intended to deliver high-impact display typography with a distinctive reverse-oblique attitude, combining compact proportions with rounded-rectangle construction to stay bold, cohesive, and recognizable at a glance.
At larger sizes the distinctive reverse oblique becomes a defining feature, and the tight apertures/counters give lines of text a dense, poster-like texture. The squared finishing and rounded-rectangle curves create a consistent industrial-meets-retro feel across uppercase, lowercase, and numerals.