Sans Superellipse Ehded 7 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, sportswear, modern, sporty, dynamic, clean, convey speed, save space, modern branding, streamlined clarity, condensed, slanted, rounded, monoline, crisp.
This typeface is a slanted, condensed sans with a smooth, rounded-rectangle construction in its curves and bowls. Strokes read largely monoline, with clean joins and consistent terminals that feel cut with a slight angle rather than fully rounded. Proportions are tall and compact, keeping counters relatively tight and giving the overall texture a dense, fast rhythm. Figures follow the same streamlined geometry, with simple, open shapes and a forward-leaning stance that keeps spacing and weight visually even across the set.
It works especially well for headlines, short promotional lines, and identity systems that want a sleek, kinetic sans. The condensed footprint suits tight layouts such as posters, packaging callouts, and UI labels where horizontal space is limited. It’s best when set with comfortable tracking and moderate line lengths to preserve clarity in dense text.
The overall tone is contemporary and energetic, with a forward motion that suggests speed and efficiency. Its rounded geometry softens the engineering feel, keeping the voice approachable while still looking technical and purposeful. The result lands between utilitarian modernism and sporty branding.
The design appears intended to deliver a compact, forward-leaning sans that feels fast and modern while maintaining a friendly edge through rounded, squared-off curves. Its consistent stroke logic and streamlined forms suggest an emphasis on contemporary branding and display versatility rather than expressive handwriting.
Round letters show a subtly squared curvature that makes bowls feel more like superellipses than true circles. The slant is steady and uniform, helping lines of text hold a consistent flow without appearing cursive or calligraphic.