Sans Normal Amruk 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, utilitarian, approachable, sturdy, modern, impact, legibility, approachability, simplicity, clarity, rounded, soft corners, compact, plainspoken, high clarity.
A compact, heavy sans with rounded bowls and softened terminals that keep the texture dense but not harsh. Curves are smooth and broadly circular, while straight strokes are thick and steady, creating a consistent, low-detail rhythm across letters and numerals. Uppercase forms feel sturdy and blocky; lowercase keeps simple, open counters and short extenders, producing an even, readable line in text. Figures are clear and substantial, with straightforward shapes designed to hold up at larger display sizes and in bold settings.
Well-suited to headlines, logos, and packaging where a compact, sturdy voice is needed. Its rounded geometry and strong presence also work for posters, signage, and UI callouts where clarity and impact matter more than delicate detail.
The overall tone is friendly and workmanlike, combining a modern, no-nonsense structure with softened edges that read as approachable rather than aggressive. It conveys reliability and clarity, with a slightly playful warmth coming from the rounded geometry and compact proportions.
The font appears designed to deliver a robust, highly legible sans voice with softened geometry, balancing strong presence with an approachable demeanor. It prioritizes clear silhouettes and consistent rhythm for confident display and short-text applications.
The design leans on simple geometric construction—round counters, minimal modulation, and clean joins—so words form a solid typographic “color” with few visual surprises. The tight, compact feel makes it especially punchy in headlines and short labels.