Sans Normal Baju 2 is a bold, normal width, low contrast, reverse italic, normal x-height font visually similar to 'Touvlo' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, informal, lively, approachable, playful, expressiveness, approachability, modernity, attention-grab, rounded, slanted, soft corners, humanist, dynamic.
A rounded sans with a consistent back-leaning slant and soft, slightly squarish curve endings. Strokes are sturdy and even, with smooth joins and generous counters that keep forms open at display sizes. Proportions feel humanist rather than geometric: bowls are full and circular, stems are straight but not rigid, and terminals often look subtly sheared, reinforcing the overall motion. The rhythm is energetic, with a noticeable tilt across both uppercase and lowercase and numerals that match the same broad, rounded construction.
Well-suited to short-form, high-impact typography such as headlines, posters, packaging, and brand touchpoints where a warm, energetic tone is desired. It can also work for UI labels or social graphics when you want a distinctive, friendly sans, especially at medium-to-large sizes.
The overall tone is friendly and casual, with a lively, conversational energy created by the pronounced reverse slant and rounded shapes. It feels contemporary and approachable rather than formal, giving text a buoyant, slightly playful voice.
The design appears intended to combine the clarity of a sturdy sans with a memorable reverse-italic stance and rounded, welcoming forms. Its emphasis is on expressive, contemporary display use while keeping letterforms simple and readable.
In running text, the strong slant produces a distinctive texture and forward motion (despite the back-lean), making it especially characterful in headlines. Rounded counters and simplified details help maintain clarity, while the slanted numerals and uppercase keep the set visually unified.