Sans Normal Ekriz 3 is a regular weight, normal width, medium contrast, italic, tall x-height font visually similar to 'Kingcup' by Fridaytype (names referenced only for comparison).
Keywords: editorial, branding, headlines, quotes, ui accents, elegant, literary, refined, calm, contemporary, italic voice, editorial clarity, refined branding, humanist warmth, humanist, oblique, airy, smooth, open.
A clean, oblique sans with softly modeled curves and a gently calligraphic skeleton. Strokes show subtle modulation, with tapered joins and rounded terminals that keep the texture fluid rather than mechanical. Proportions lean tall and open, with roomy counters and a lively rhythm that varies slightly from glyph to glyph, helping words feel less rigid. Numerals and capitals maintain the same smooth, italicized flow, pairing crisp diagonals with generous curves.
This font is well suited to magazines, essays, and book-jacket typography where an italic voice needs to read smoothly across multiple lines. It also works for refined branding, pull quotes, and short headlines that benefit from a sense of motion. In product and interface settings, it can serve as an accent style for emphasis, labels, or navigation where a gentle, sophisticated slant is desired.
The overall tone is polished and editorial, projecting a quiet sophistication rather than overt display. Its slanted, lightly modulated forms add motion and warmth, suggesting a confident, contemporary voice suited to narrative and culture-oriented contexts.
The design appears intended to provide an italicized sans voice that remains readable in text while adding elegance and warmth through subtle stroke shaping. It balances contemporary simplicity with humanist detail to create a flexible, editorial-friendly texture.
Letterforms favor clarity through open apertures and smooth internal shapes, which keeps the color even in running text. The oblique angle is consistent across cases, and the rounded finishing details soften the silhouette without becoming ornamental.