Sans Normal Lynir 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, energetic, modern, assertive, playful, impact, motion, attention, modernity, bold branding, slanted, heavyweight, rounded, blunt terminals, compact counters.
A heavy, slanted sans with rounded, geometric construction and broad, blunt terminals. Curves are smooth and circular, while joins are sturdy and simplified, creating compact interior counters in letters like B, R, e, and a. The overall rhythm is dense and forward-leaning, with slightly squared-off shapes and a consistent stroke feel that favors mass and impact over fine detail.
Best suited to display typography where bold, kinetic presence is needed—headlines, posters, promotional graphics, and sports-leaning branding. It can also work for short UI callouts or packaging accents when a compact, high-impact voice is desired rather than extended reading.
The tone is energetic and forceful, with a sporty, contemporary flavor driven by the strong slant and big silhouettes. Its rounded geometry keeps the weight from feeling harsh, giving it a confident, approachable punch suitable for attention-grabbing messages.
The design appears intended to deliver maximum visual impact with a fast, forward-moving stance, combining geometric roundness with dense, heavyweight forms. It aims for modern versatility in display contexts, prioritizing punch, clarity, and a friendly athletic energy.
The numerals and capitals read as solid blocks with clear, uncomplicated forms, and the lowercase maintains a similar sturdiness, especially in bowls and shoulders. The italic angle is pronounced enough to add motion, while the rounded drawing helps preserve legibility at display sizes.