Sans Normal Obgib 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Klik' by Fenotype, 'Flink Neue' by Identity Letters, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, confident, playful, retro, impact, approachability, simplicity, readability, rounded, compact, soft-cornered, heavyweight, geometric.
A heavy, rounded sans with broad, even strokes and clean, closed counters. Curves are built from smooth circular forms, while joins and terminals are subtly softened rather than sharply squared, giving letters a dense, compact silhouette. The uppercase reads sturdy and uniform, and the lowercase keeps a simple single‑storey construction where applicable, with prominent dots and straightforward stems. Numerals follow the same robust geometry, with generous curves and stable, blocky proportions that hold up at large display sizes.
Best suited to display contexts such as headlines, posters, logos, packaging, and bold on-screen callouts where a compact, high-impact voice is needed. It can work for short UI labels or badges when strong emphasis is desired, but its dense weight suggests avoiding long-form small-size text.
The overall tone is bold and approachable, projecting a friendly, upbeat confidence. Its soft geometry and compact rhythm lend it a slightly retro, poster-like character without feeling decorative or fussy.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometric voice—prioritizing bold presence, quick recognition, and a cohesive, simplified lettershape system for modern display typography.
Spacing appears set for impact: letters sit with a tight, solid presence and a consistent visual weight across rounds and straights. The design favors clarity and immediacy over delicacy, making the texture read as a strong, continuous black shape in text lines.