Slab Contrasted Vura 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' and 'Shandon Slab' by Hoftype, 'Rooney' by Jan Fromm, 'Mundo Serif' by Monotype, 'Pratt Nova' by Shinntype, and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, rugged, retro, industrial, assertive, collegiate, impact, sturdiness, vintage poster, brand presence, headline clarity, blocky, bracketed, chunky, compact, ink-trap hints.
A heavy, block-based slab serif with broad proportions and sturdy, rectangular construction. Strokes are strongly weighted with noticeable shaping at joins and terminals; the slab serifs are square-shouldered with slight bracketing that softens the corners without losing impact. Counters are compact and largely rounded-rectangular, creating a dense, dark texture in text. Forms favor straight stems and flat terminals, while curves (C, O, S, 0) are generously rounded but kept tight, reinforcing a solid, poster-ready rhythm.
Best suited to display settings where strong presence and high visual density are desired—headlines, posters, team or collegiate identity systems, bold packaging, and signage. It can also work for short subheads or pull quotes, especially where a vintage or industrial tone supports the message.
The overall tone is bold and workmanlike, with a vintage, press-and-poster feel. Its chunky slabs and compact counters read as confident and slightly rugged, suggesting Americana, athletics, and industrial signage rather than refined editorial typography.
Designed to deliver maximum impact through broad, slab-supported letterforms and compact internal space, keeping readability intact while emphasizing weight and authority. The shapes prioritize sturdy construction and a consistent, rhythmic texture that remains forceful in both single words and dense lines.
Uppercase shows particularly strong monument-like presence, while lowercase maintains similar weight and sturdiness for cohesive headline setting. Numerals are large and emphatic, matching the caps in color and presence, and punctuation in the sample text holds up without looking fragile.