Slab Contrasted Erpe 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, western, vintage, poster, sporty, confident, impact, heritage, signage, legibility, personality, blocky, bracketed, bulky, rounded, ink-trap-like.
A heavy, block-forward slab serif with broad proportions and compact counters. Strokes are strongly weighted with subtly modulated joins, and the slab terminals read as squared-off but lightly bracketed, giving the shapes a carved, sign-painted feel rather than a purely geometric one. Curved letters show pronounced thick-to-thin transitions at the shoulders and bowls, while corners and apertures are tightened with small notches that suggest ink-trap-like detailing. The lowercase is sturdy and wide with a single-storey “a” and “g”, and the numerals are similarly chunky with stable, even rhythm.
Well-suited to display applications such as headlines, posters, badges, and logo marks where impact and character are priorities. It also fits packaging and label-style typography, and can work for sports or collegiate-style branding when a bold, heritage-inflected voice is desired.
The overall tone is bold and declarative, evoking classic Americana and old poster typography. It feels spirited and slightly playful, with a rugged, workmanlike solidity that reads as trustworthy and attention-grabbing at a glance.
Likely intended as a high-impact display slab that channels vintage signage and editorial headline traditions while staying legible through sturdy forms and clear, consistent serifs. The added interior notches and softened bracketing appear designed to keep heavy strokes from clogging and to give the face a distinctive, memorable texture.
The design relies on strong silhouettes and dense color, so spacing and counters become key to clarity; it holds up best when given room and size. The distinctive notched interior corners add personality and help differentiate shapes in heavy settings, especially in all-caps headlines.