Sans Faceted Ettu 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Panton' by Fontfabric, 'Futo Sans' by HB Font, and 'Celdum' and 'Metral' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, gaming ui, tech packaging, technical, sporty, futuristic, assertive, energetic, impact, speed, precision, modernity, edge, angular, chiseled, octagonal, mechanical, modular.
A slanted, faceted sans with heavy, uniform strokes and corners cut into crisp planes instead of smooth curves. Bowls and rounds resolve into octagonal, chamfered shapes (notably in O, C, G, and numerals), creating a consistent “machined” rhythm across the set. Terminals are blunt and angled, counters are compact but open enough for display use, and the overall texture is dense and forward-leaning with a steady, low-contrast stroke system.
Works best in short to medium display settings where the faceted geometry can be appreciated—headlines, posters, team or event branding, esports/gaming interfaces, and tech-forward packaging. It can also serve for punchy labels and navigation text when set with generous spacing and adequate size.
The design reads as engineered and performance-driven, mixing a sporty, speed-oriented slant with a hard-edged, industrial geometry. Its faceted construction gives it a futuristic, tactical tone that feels confident and slightly aggressive without becoming decorative.
The font appears designed to translate the feel of speed and precision into letterforms by replacing curves with consistent chamfers and maintaining a strong, uniform stroke presence. The goal seems to be an impactful, contemporary sans that signals technology, motion, and toughness while staying legible in bold display contexts.
Distinctive angular construction is especially evident in the diagonals and joints, which keep the same chamfer logic across uppercase, lowercase, and figures. Letterforms maintain a disciplined, modular feel, helping headings look cohesive even in mixed-case settings.