Sans Normal Kamup 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Sans Atwic Modern' by Caron twice, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, contemporary, dynamic, direct, impact, motion, modernity, clarity, emphasis, slanted, geometric, rounded, clean, sturdy.
A heavy, right-slanted sans with broadly proportioned capitals and compact, rounded counters. Strokes are monolinear and sturdy, with smooth curves and clean joins that keep the texture even at larger sizes. The lowercase shows simple, single-storey constructions where applicable and a moderate x-height, while the overall set maintains open apertures and clear interior space for a dense, punchy silhouette. Numerals follow the same robust, rounded logic, matching the letterforms in weight and slant for consistent rhythm.
This font is well-suited to short, high-impact text such as headlines, posters, and campaign graphics where a strong slanted voice is desirable. It can also work for branding and packaging that need a modern, energetic feel, especially in contexts like sports, fitness, and youth-oriented design where bold, dynamic typography helps drive emphasis.
The slant and strong massing give the type a forward, energetic tone that reads as assertive and modern. Its smooth geometry and lack of fussy detailing keep it approachable, while the bold presence adds a sense of urgency suited to attention-grabbing messages.
The design appears intended to deliver a strong, contemporary sans voice with a built-in sense of motion, combining simple geometric construction with a substantial weight for immediate visual impact.
Letterforms lean with a steady, uniform angle, and the spacing feels designed to hold together as a solid block in display settings. Round forms (like O, Q, 8, 9) appear full and stable, and terminals are generally clean and unadorned, reinforcing a no-nonsense, contemporary look.