Sans Normal Ommed 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Divenire' and 'Macho Modular' by CAST (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, energetic, informal, approachable, playful, approachability, impact, casual tone, display clarity, rounded, soft-cornered, chunky, bouncy, compact.
A heavy, rounded sans with soft corners and subtly irregular rhythm that gives the text a lively, handmade feel while staying structurally simple. Strokes are thick and even, with open counters and broadly circular bowls (notably in O, Q, 8, 9), producing strong silhouette clarity at display sizes. Terminals tend to be blunt and slightly curved; diagonals (V, W, X, Y) feel sturdy rather than sharp, and the overall fit is moderately tight with compact internal space. Lowercase forms are straightforward and robust, with a single-storey a and g and a short-armed r, emphasizing a casual, contemporary construction.
Best suited to headlines, logos, and short statements where its weight and rounded forms can carry personality. It should perform well in posters, packaging, social graphics, and signage that benefits from high visibility and a friendly tone, especially at medium-to-large sizes.
The font reads as upbeat and personable, with a slightly bouncy texture that avoids a strictly corporate tone. Its rounded geometry and chunky weight create a welcoming, kid-friendly energy while still feeling modern enough for general branding and packaging.
The design appears intended to deliver strong, attention-grabbing text with an approachable voice. Its rounded construction and slightly irregular rhythm suggest a goal of adding warmth and informality to modern sans letterforms without relying on decorative details.
The capitals are blocky and confident, while the lowercase introduces more softness and quirk, which can add character in headlines but may feel busy in long passages. Numerals are wide and high-impact, designed to hold their shape clearly in bold applications.