Sans Normal Orbab 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Core Sans B' and 'Core Sans BR' by S-Core; and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, straightforward, high impact, clear signage, modern branding, friendly display, rounded, geometric, compact, clean, sturdy.
A heavy, geometric sans with broad, rounded curves and largely monolinear stroke behavior. Counters are fairly open for the weight, with softened corners and smooth joins that keep the forms from feeling rigid. The uppercase is wide and stable with simple construction, while the lowercase stays compact and sturdy with short extenders and clear, utilitarian shapes. Numerals are bold and rounded, matching the letterforms with consistent weight and solid silhouettes.
Best suited to headlines and short-to-medium text where impact and clarity are the priority, such as branding, posters, packaging, and retail or wayfinding signage. It also works well for UI labels or buttons when a strong, high-contrast typographic voice is desired.
The overall tone is direct and upbeat: dense black shapes create strong emphasis, while the rounded geometry keeps it approachable rather than severe. It reads as contemporary and no-nonsense, with a friendly, advertising-ready presence.
The design appears intended to deliver a bold, contemporary sans with geometric simplicity and rounded detailing, prioritizing strong presence and quick recognition in display contexts while retaining clean, readable shapes.
At display sizes the rhythm feels even and controlled, with a consistent curve vocabulary across letters and numerals. In longer lines the heavy color can dominate the page, so generous spacing and larger sizes help preserve clarity.