Sans Rounded Upjo 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mikado' by HVD Fonts, 'Linotte' by JCFonts, 'Mohr Rounded' by Latinotype, 'Sebino Soft' by Nine Font, and 'Betm Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: logos, headlines, packaging, posters, kids media, playful, friendly, chunky, bubbly, cheerful, approachability, display impact, playfulness, soft geometry, soft, plump, rounded, cartoonish, bold.
A heavy, rounded sans with inflated, pillow-like strokes and consistently softened corners. Shapes are compact and somewhat squarish in their overall footprint, with wide counters and simple, sturdy construction. Terminals are fully rounded, joins are smooth, and curves dominate, giving the letters a sculpted, rubbery feel rather than a crisp geometric one. The lowercase is simple and highly legible at display sizes, with single-storey forms and clear dots on i and j, while numerals are equally bulbous and straightforward.
Well-suited to logos, headlines, and short promotional copy where an inviting, high-impact voice is needed. It fits packaging, posters, signage, and children’s or entertainment-oriented materials, and it can add a playful tone to social graphics and product labels.
The font projects a warm, approachable personality with a toy-like, comedic energy. Its thick, cushioned forms feel casual and upbeat, suggesting friendliness and fun rather than formality or precision.
The design appears intended to deliver maximum softness and approachability through rounded terminals, ample curves, and heavy weight, prioritizing charm and immediate visibility. It aims for a bold, friendly display presence that remains readable while leaning into a cartoon-like, tactile aesthetic.
Because of the dense stroke mass and rounded detailing, internal spaces can close up quickly as sizes get smaller or in long passages. It reads best when given generous size and breathing room, where the soft contours and chunky rhythm can be appreciated.