Sans Normal Omkov 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Few Grotesk' by Studio Few, 'Gordita' by Type Atelier, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, straightforward, friendly, pragmatic, clarity, impact, modernity, utility, geometric, rounded, compact, clean, high impact.
A compact, geometric sans with sturdy, even strokes and round counters. Curves are smooth and circular, while joins and terminals are cleanly cut with minimal flare, giving the letters a crisp, engineered feel. The uppercase is broad and stable with simple construction, and the lowercase follows a single‑storey a and g with generous bowls and short, functional terminals. Overall spacing reads tight and efficient, with strong silhouette clarity and a consistent rhythm across letters and numerals.
This font is well suited to headlines, branding, and poster typography where a strong, clean voice is needed. Its compact build and clear shapes also fit signage and packaging that benefit from high visual presence and quick recognition.
The tone is direct and contemporary, projecting clarity and dependability rather than delicacy. Its rounded geometry keeps it approachable, while the dense color and compact proportions make it feel assertive and utilitarian.
The design appears intended as a modern, geometric workhorse for attention-grabbing text: simple forms, consistent stroke behavior, and compact proportions that maintain clarity while delivering a strong graphic impact.
The numerals share the same geometric logic as the letters, with rounded forms and straightforward, easily distinguishable shapes. Diagonals (V, W, X, Y, Z) are robust and clean, supporting strong performance at display sizes.