Sans Normal Ohbug 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Neufile Grotesk' by Halbfett, 'Em One' and 'Oddval Text' by Type Forward, and 'Lens Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, robust, impact, clarity, simplicity, modernity, versatility, geometric, rounded, blocky, clean, compact.
A heavy, geometric sans with broad proportions and smooth, circular curve construction. Strokes are largely monolinear, with crisp terminals and minimal modulation, giving the letters a dense, solid color on the line. Counters are generously open for the weight, while joins and shoulders stay clean and controlled, producing a steady rhythm in text. The design favors simple, high-clarity forms—rounds are near-circular, and straight-sided letters keep a straightforward, engineered look.
This font performs best where strong presence and quick recognition matter, such as headlines, posters, branding lockups, and short messaging in UI or signage. The sturdy construction and open counters also make it suitable for packaging and marketing copy that needs to stay legible at a glance.
The overall tone is confident and contemporary, with a friendly bluntness that feels practical rather than decorative. Its strong silhouettes and rounded geometry give it an approachable, modern voice suited to bold statements and clear messaging.
The design appears intended to deliver a contemporary, geometric sans voice with maximum impact and minimal fuss. It prioritizes clear shapes, even texture, and assertive weight to support bold communication across modern graphic applications.
In the sample text, the weight and width combine to create high impact at display sizes, while the even stroke behavior helps maintain consistency across mixed-case setting. Numerals match the letters in heft and simplicity, reinforcing a unified, utilitarian character.