Sans Normal Okkir 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Industrie' by Fontsmith, 'Dunking Grotesk' by Fridaytype, 'Creata' by Ivan Petrov, 'Sans Beam' by Stawix, 'Nauman' and 'Nauman Neue' by The Northern Block, and 'Nuno' and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, clean, confident, modern, straightforward, friendly, impact, clarity, modernity, legibility, utility, geometric, even, open, compact, sturdy.
This typeface is a sturdy sans with broad proportions and an even, low-contrast stroke throughout. Curves are smooth and fairly geometric, with round counters and clean joins, while terminals are mostly straight-cut for a crisp, contemporary finish. The lowercase is compact and steady with a moderate x-height and clear internal spaces; the overall rhythm is regular and blocky, favoring solidity over delicacy. Numerals follow the same wide, robust construction, with simple forms and consistent weight.
It performs best in headlines and short blocks of text where a strong, stable presence is needed, such as posters, signage, brand marks, and packaging. The wide proportions and heavy color also suit UI labels or dashboards where emphasis and quick recognition are important.
The overall tone is direct and contemporary, projecting clarity and confidence. Its broad stance and strong black shapes feel dependable and utilitarian, while the rounded geometry keeps the voice approachable rather than severe.
The design appears intended as a clean, modern workhorse sans that prioritizes impact and straightforward legibility. Its geometry and consistent weight suggest a focus on reliable, contemporary communication across display and prominent interface uses.
Apertures and counters remain open at display sizes, and the wide set gives the line a strong horizontal presence. The shapes lean toward simplicity and consistency, with minimal stylistic quirks and a focus on uniform texture across mixed-case and numerals.