Sans Normal Vimuh 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Neue Haas Unica' by Linotype, 'Mantey' by Salamahtype, 'Clobber Grotesk' by Wordshape, and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, confident, modern, friendly, high impact, contemporary tone, motion emphasis, approachable strength, oblique, rounded, soft terminals, compact curves, open apertures.
A heavy, oblique sans with rounded, somewhat geometric construction and soft, slightly tapered terminals. Curves are full and smooth (notably in C, G, O, S), while diagonals in A, K, V, W, X, and Y create a brisk forward rhythm. Counters are generally open and generous for the weight, and the uppercase reads clean and steady with simple, uniform strokes; lowercase forms keep a single-storey a and g, reinforcing a contemporary, simplified texture. Numerals are sturdy and rounded, with clear shapes that match the overall compact, punchy color on the page.
Best suited to short, high-impact settings such as headlines, logos, brand lockups, posters, and product messaging where strong presence and forward motion are desired. It can also work for punchy subheads and callouts in marketing layouts, especially where a sporty or energetic tone fits.
The slanted, weighty forms give the face a fast, assertive tone associated with motion and momentum. Rounded details keep it approachable rather than aggressive, making it feel sporty and modern with an upbeat, promotional energy.
Likely designed to deliver a bold, motion-driven sans voice with rounded geometry for broad appeal. The goal appears to be immediate visibility and contemporary character, prioritizing impact and rhythm over quiet text neutrality.
The design maintains consistent curvature and stroke behavior across letters, producing a dense, high-impact typographic color. Spacing appears balanced for display use, and the oblique angle is strong enough to be expressive without becoming calligraphic.