Sans Normal Okmuw 13 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, approachable, clarity, approachability, display impact, brand voice, robustness, rounded, geometric, solid, soft corners, high legibility.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Strokes are consistently thick with minimal modulation, and joins are clean, producing an even, sturdy texture in text. Counters are generally open and circular, with a single-storey “a” and “g” reinforcing the simplified, contemporary build. Terminals tend to be blunt or softly rounded, and the overall spacing reads generous, helping large sizes feel calm rather than cramped.
This style is well suited to headlines and display typography where strong presence and clarity are needed, such as posters, branding systems, packaging, and wayfinding or signage. It can also work for short blocks of text and UI labels at larger sizes where a friendly, solid voice is desired.
The tone is friendly and contemporary, balancing weighty presence with soft, approachable shapes. It feels confident and straightforward, with a slightly playful warmth coming from the rounded forms and simplified lowercase.
The design appears intended to deliver a modern, highly legible display sans that feels welcoming rather than severe. Its consistent stroke weight and rounded geometry suggest an emphasis on clarity, robustness, and broad visual appeal across marketing and product-facing applications.
Uppercase forms lean toward broad, stable proportions, while diagonals (notably in A, V, W, X, Y) stay crisp and angular against the otherwise rounded language. The numerals match the same robust, rounded geometry, giving figures a consistent, signage-ready emphasis.