Sans Normal Okrim 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, sporty, display impact, modern branding, clarity, geometric, rounded, sturdy, clean, compact counters.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Strokes are uniformly thick with minimal modulation, and terminals are mostly blunt, producing a solid, even color on the line. Bowls and counters tend toward circular/oval shapes, while joins are clean and tightly drawn; apertures are somewhat compact, giving letters a dense, punchy silhouette. The lowercase shows simple, single-storey forms and a compact rhythm, and the numerals share the same broad, sturdy proportions for consistent texture in display settings.
Best suited to headlines, posters, and brand marks where a compact, high-impact sans is needed. It also works well for packaging and signage that benefit from sturdy shapes and quick recognition, especially in short phrases and large-scale applications.
The overall tone is direct and friendly, with a contemporary, no-nonsense confidence. Its rounded geometry reads approachable and upbeat rather than formal, making it feel energetic and urban without becoming playful or quirky.
The font appears intended as a modern, geometric display sans that prioritizes strength, simplicity, and an approachable personality. Its consistent stroke weight and rounded construction suggest a focus on bold graphic communication and reliable visual unity across letters and figures.
The design emphasizes strong silhouettes and consistent spacing, which helps it hold together at large sizes and in short lines. The rounded forms and dense counters create a bold presence that favors clarity and impact over delicacy.