Serif Other Lifo 15 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Plenary' by Fridaytype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, book covers, bold, classic, theatrical, editorial, vintage, impact, heritage, display drama, distinctiveness, print poster look, bracketed, swashy, ball terminals, incised feel, dramatic.
A very heavy display serif with pronounced thick–thin modulation and broad proportions. Serifs are bracketed and often wedge-like, with occasional pointed terminals and ball/teardrop details that give the shapes a carved, slightly calligraphic feel. Curves are full and generous (notably in C, G, O, and S), while verticals remain rigid and dominant, creating a strong black silhouette and a steady rhythm in text. The lowercase combines sturdy stems with lively terminals (single-storey a and g, a compact e, and a distinctive t), and the numerals follow the same robust, high-contrast construction.
Best suited to display settings where its weight and contrast can be appreciated: posters, mastheads, splashy editorial headlines, branding wordmarks, and packaging titles. It can also work for short subheads or pull quotes when ample spacing and size are available to keep counters open and details crisp.
The tone is commanding and dramatic, blending a traditional serif base with decorative, stage-ready flair. It reads as vintage and editorial, suggesting show posters, classic headlines, and high-impact storytelling rather than quiet body text.
The design appears intended as a high-impact display serif that references classic print traditions while adding assertive, decorative terminals for extra personality. Its wide stance and dramatic modulation prioritize presence and memorability in titles and logotypes.
In longer lines the texture is dense and punchy, with sharp interior joins and emphasized terminals that create sparkle at large sizes. The overall impression is cohesive and intentionally stylized, with a few swashy or angular gestures (especially in capitals like Q and W and in letters such as k and y) that add character without turning into a fully ornamental script.