Slab Square Etho 6 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, sports branding, western, playful, punchy, retro, rugged, impact, heritage, headline, branding, blocky, chunky, bracketed slabs, ink-trap feel, soft corners.
A chunky, block-built slab serif with broad proportions and heavy, low-contrast strokes. The serifs are large and square-ended, with subtle rounding and notched interior shaping that creates an ink-trap-like effect in tight joins and counters. Curves are squarish and flattened, counters are compact, and spacing is generous enough to keep the dense forms readable. Overall rhythm is sturdy and uniform, with a distinctly engineered, poster-style silhouette.
Best suited to headlines, posters, and large-format signage where its thick slabs and compact counters can read with authority. It also works well for packaging, badges, and sports or team-style branding that benefits from a sturdy, high-impact display voice. For longer text, it will perform most comfortably at larger sizes with ample line spacing.
The tone is bold and extroverted, evoking classic western signage and mid-century display lettering. Its thick slabs and squared curves give it a confident, slightly rugged character, while the softened corners keep it friendly and approachable. The result feels nostalgic and attention-grabbing rather than formal.
The design appears intended as a high-impact display slab that references western and vintage sign lettering while staying clean and contemporary in construction. The squared terminals, hefty serifs, and subtle notched detailing suggest a focus on strong presence, quick recognition, and durable legibility in bold applications.
The font’s internal cut-ins and notches add texture at large sizes, helping differentiate similar shapes and preventing counters from closing up. Numerals and capitals appear especially strong and geometric, making the design feel well-suited to impact-driven messaging.