Slab Square Etho 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, retro, assertive, sporty, techno, maximum impact, industrial voice, retro display, branding emphasis, signage clarity, blocky, squared, slabbed, stencil-like, notched.
A heavy, block-built slab serif with squared terminals and broad, rectangular proportions. Strokes are compact and mostly uniform, with short, bold slabs that read more like carved blocks than bracketed serifs. Many glyphs incorporate small rectangular notches and internal cuts, creating a slightly stencil-like, machined texture while keeping counters relatively tight. The overall geometry favors straight segments and rounded-rectangle corners, producing a dense, poster-ready texture in both caps and lowercase.
Best suited to display applications where density and impact are desired: posters, bold headlines, sports or motorsport-style branding, packaging fronts, and wayfinding or labeling. It can work for short bursts of text (taglines, pull quotes) when given generous leading and careful tracking.
The tone is forceful and mechanical, evoking industrial labeling, athletic signage, and retro-futuristic display lettering. The notched details add a rugged, engineered feel—more utilitarian than elegant—while the wide stance keeps it loud and confident.
The design appears intended to deliver maximum presence through wide, squared forms and slabbed terminals, while the notches and cut-ins introduce a distinctive industrial signature. It prioritizes strong silhouette and punchy word shapes over quiet readability at small sizes.
In text, the weight and tight counters create strong horizontal bands and high visual mass, so spacing and line-height become important for comfortable reading. The numerals and uppercase forms are especially impactful, with a consistent squared silhouette that maintains a uniform, blocky rhythm across words.