Sans Normal Ebmaz 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'BR Segma' by Brink, and 'Steradian' by Emtype Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, product labels, presentations, modern, clean, calm, friendly, neutral, everyday readability, contemporary tone, subtle dynamism, versatile branding, rounded, geometric, monolinear, slanted, open apertures.
A rounded, monolinear sans with a consistent rightward slant and smooth, circular construction in bowls and counters. Curves are clean and continuous, with terminals that feel softly finished rather than sharply cut. Proportions read balanced and contemporary, with open apertures and uncomplicated joins that keep forms clear in both uppercase and lowercase. Numerals follow the same understated, rounded logic, maintaining an even rhythm alongside letters.
Well-suited to interface copy, product and brand typography, and editorial layouts where a clean sans with a subtle forward slant can add momentum without sacrificing legibility. It also works well for headings and short passages that benefit from a rounded, contemporary texture.
The overall tone is modern and approachable, projecting clarity without feeling cold. Its gentle slant adds motion and a mild conversational energy, while the rounded geometry keeps the voice friendly and restrained.
The design appears aimed at delivering a versatile, contemporary sans optimized for clear everyday reading, while the slanted posture provides a distinct yet understated personality for modern communication and branding.
Stroke modulation is minimal, so texture stays even across lines of text. The design leans on circular bowls (notably in O/o and related forms) and straightforward diagonals, creating a cohesive, geometric feel that remains readable in paragraph settings.