Sans Normal Abmur 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Informative' by Latinotype, 'Axiforma' by Monotype, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, wayfinding, modern, clean, technical, friendly, clarity, modernization, emphasis, efficiency, rounded, geometric, oblique, crisp, neutral.
A rounded geometric sans with an italic/oblique slant and smooth, low-contrast strokes. Curves are broadly circular (notably in C, O, Q, and e), while joins and terminals remain clean and largely unbracketed, giving the outlines a crisp, engineered feel. Proportions are balanced and open, with generous counters and clear apertures; diagonals (V, W, X, Y) keep a steady rhythm without becoming spiky. The numeral set is streamlined and consistent with the letterforms, with simple, legible shapes and minimal ornamentation.
Well-suited to interface typography, dashboards, and product communication where a clean italic emphasis is useful. The open forms and rounded geometry also make it effective for modern branding, short headlines, and editorial callouts. It can work in signage and wayfinding contexts where clarity at a glance is important.
The overall tone is contemporary and efficient, with a mild friendliness coming from the rounded geometry and open counters. The italic angle adds motion and emphasis, making the face feel active and forward-leaning without becoming expressive or calligraphic. It reads as pragmatic and modern rather than retro or decorative.
The design appears intended as a contemporary, no-nonsense italic sans that stays neutral and readable while adding a sense of speed and direction. Its rounded geometric construction suggests an aim for clarity and consistency across sizes, supporting both functional text and modern display use.
The set maintains even color in text, helped by steady stroke thickness and consistent curvature across uppercase, lowercase, and figures. The lowercase shows a straightforward, utilitarian construction (single-storey a and g) and the italic slant remains uniform across the alphabet, supporting smooth reading in running copy.