Sans Normal Apkoz 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, web design, signage, presentations, branding, modern, neutral, clean, friendly, technical, versatility, legibility, clarity, modernity, rounded, open apertures, geometric, even color, straight terminals.
A clean sans with predominantly circular and elliptical construction, showing smooth curves and straight, unembellished terminals. Strokes appear even in thickness with minimal modulation, producing a consistent, steady texture in lines of text. Counters are generally roomy and the lowercase follows straightforward, single-storey forms where expected, supporting clear word shapes. Spacing reads balanced and the overall rhythm is calm and regular, with numerals matching the letterforms in simplicity and proportion.
This font works well for interface copy, web and app typography, and general-purpose editorial or presentation settings where a clean sans is needed. Its even color and open shapes also make it a solid choice for wayfinding, labels, and straightforward brand systems that prioritize legibility.
The tone is modern and neutral, leaning slightly friendly due to its rounded geometry and open forms. It feels practical and contemporary rather than expressive, suitable for designs that need clarity without drawing attention to the letterforms.
The design appears intended as a versatile, contemporary workhorse sans built around geometric roundness and consistent stroke weight. It aims to deliver clear, dependable reading in both display sizes and continuous text, with a restrained aesthetic that fits a wide range of applications.
Round characters like O and Q are notably smooth and geometric, and curves connect cleanly without calligraphic influence. Diacritics shown (such as the i/j dots) are simple and unobtrusive, reinforcing the understated, utilitarian feel.