Sans Normal Simog 7 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, app design, body text, editorial, signage, friendly, casual, clean, approachable, modern, approachability, readability, everyday use, modern simplicity, rounded, monolinear, soft, open, airy.
A monolinear sans with softly rounded terminals and gently curved joins throughout. The drawing favors open apertures and smooth, near-circular bowls, creating a calm rhythm and even texture in running text. Uppercase forms are simple and slightly condensed with consistent stroke weight, while lowercase shows single-storey shapes (notably a and g) that reinforce an informal, contemporary feel. Numerals follow the same rounded, lightly constructed logic and sit comfortably alongside the letters.
This font suits interface labels, product UI, and general-purpose text where a clean, approachable voice is needed. It can work well for short-to-medium editorial copy, educational materials, and light signage or wayfinding, especially where a softer, human tone is preferred.
The overall tone is friendly and unpretentious, with a mild, playful warmth coming from the rounded endings and simple constructions. It reads as modern and approachable rather than technical or formal, making it feel conversational and easygoing.
The design appears intended to deliver a straightforward, modern sans with softened geometry for warmth and everyday readability. Its simple letterforms and open shapes suggest an emphasis on clear communication without feeling sterile.
Curves dominate the design, and the counters are kept generous, helping clarity at smaller sizes. The proportions stay consistent across the set, producing a tidy, readable color with a slightly airy presence.