Sans Normal Gogen 2 is a light, narrow, low contrast, italic, normal x-height font.
Keywords: ui, branding, editorial, packaging, signage, modern, clean, casual, friendly, efficient, clarity, modernity, approachability, efficiency, motion, slanted, monoline, rounded, open apertures, airy.
A slanted, monoline sans with rounded terminals and open, gently oval counters. Curves are smooth and continuous, with minimal modulation and a consistent stroke feel that keeps color even across words. Proportions run compact, with tall, simple capitals and straightforward lowercase forms; the lowercase shows single-storey constructions where expected and a slightly calligraphic lean without becoming cursive. Numerals match the same streamlined drawing, with clear, simple shapes and unobtrusive joins.
This face suits interface and product typography where a clean slanted sans can add motion without sacrificing clarity. It also works well for branding, short editorial passages, captions, and wayfinding where a contemporary, friendly texture is desired.
The overall tone is modern and approachable, with a mild informal energy from the consistent slant. It reads as efficient and contemporary rather than expressive, projecting a friendly, unobtrusive voice suitable for everyday communication.
The design appears intended to provide a straightforward italic sans for modern settings, prioritizing legibility and even texture while adding a subtle sense of speed and informality through the slant and rounded construction.
Spacing appears restrained but not cramped, helping maintain steady rhythm in text. The design favors clarity through open apertures and simplified joins, and the italic angle is consistent across uppercase, lowercase, and figures, giving paragraphs a cohesive forward motion.