Slab Square Nadad 10 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Mafra' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, assertive, vintage, collegiate, editorial, sturdy, impact, authority, nostalgia, headline clarity, signage strength, bracketed serifs, blocky, ink-trap feel, display, compact counters.
A heavy slab serif with broad proportions, compact internal counters, and strongly anchored, rectangular serifs that read as sturdy blocks. Strokes show noticeable contrast for a slab style, with thick verticals and comparatively slimmer joins and curves, giving the forms a chiseled, poster-like rhythm. Curves are generous but controlled, and terminals remain square and firm, producing crisp silhouettes. Lowercase is robust with a steady x-height and substantial bowls; overall spacing feels open enough for large sizes while keeping a dense, impactful color on the line.
Best suited for posters, headlines, and large-scale branding where a strong slab presence is needed. It can also work well for packaging and signage that benefits from a sturdy, vintage-leaning voice, and for sports or collegiate-style applications where bold, blocky serifs add authority.
The tone is confident and no-nonsense, with a nostalgic, print-forward personality that suggests classic headlines and old-school signage. Its weight and squared finishing give it a dependable, workmanlike presence, while the higher contrast adds a touch of editorial drama.
Likely designed to deliver maximum impact with a stable slab-serif foundation, pairing broad shapes and firm terminals with enough contrast to keep headlines lively. The emphasis appears to be on readability at large sizes and a classic, robust aesthetic that holds its own in dense display text.
The numerals and capitals maintain a consistent, architectural structure and read clearly at display sizes, with a slightly condensed interior space that increases punch. The overall texture is bold and uniform, making lines of text feel emphatic and attention-grabbing.