Sans Superellipse Huruh 2 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Branding SF' by Latinotype, 'Antry Sans' by Mans Greback, 'Movida' by ROHH, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, condensed, friendly, retro, industrial, impact, compactness, approachability, signage clarity, branding strength, rounded corners, blocky, compact, high contrast (mass), headline.
This typeface is built from compact, block-like shapes with heavily rounded corners and mostly uniform stroke thickness. Counters are tight and often squarish, giving round letters a superellipse feel, while straight-sided characters keep crisp, vertical terminals. Proportions are condensed with short horizontal extenders and sturdy bowls, creating a dense texture in text. The lowercase uses simple, single-storey forms with minimal modulation, and figures follow the same chunky, rounded-rectangle logic for a consistent rhythm.
Best suited for display settings where impact and density are desirable, such as headlines, posters, logos/wordmarks, packaging, and short UI or signage labels. It can work for brief emphasis in text, but the tight counters and heavy color are most effective at larger sizes.
The overall tone is confident and punchy, with a friendly softness coming from the rounded corners. It evokes a retro-industrial, signage-like attitude—assertive and compact rather than delicate or elegant.
The design appears intended to deliver maximum visual weight in a compact footprint while keeping forms approachable through rounded-rectangle construction. Its simplified, sturdy letterforms prioritize immediacy and recognizability for attention-driven typography.
In continuous text the heavy mass and narrow set produce strong, dark color and tight word shapes, making spacing and counters feel deliberately compact. The design reads especially well when large, where the rounded-square geometry becomes a defining visual motif.