Sans Superellipse Hurak 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Posting Sans' by K-Type, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'PF DIN Text' by Parachute, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, assertive, industrial, sporty, friendly, impact, uniformity, modern display, approachability, blocky, rounded, compact, sturdy, poster-ready.
A heavy, compact sans with rounded-rectangle construction and consistently softened corners. Curves and bowls read as squarish superellipses, while counters stay relatively small, giving the face a dense, high-impact color on the page. Strokes are monolinear with blunt terminals and minimal modulation, and the overall geometry favors straight-sided forms over fully circular ones. Spacing appears tight and efficient, with sturdy verticals and broad joins that hold up in large, punchy settings.
This font is well suited to headlines, posters, and other display contexts where strong presence and quick readability are key. Its compact shapes and rounded corners also work well for branding, packaging, and signage that needs to feel bold without becoming sharp or aggressive.
The tone is bold and no-nonsense, balancing utilitarian toughness with approachable roundedness. It feels contemporary and energetic, with a slightly retro, athletic billboard flavor thanks to the wide, blocky silhouettes and compact rhythm.
The design appears intended as a high-impact display sans built from superelliptical forms, aiming for maximum punch and uniformity while keeping a friendly edge through rounded corners. It prioritizes solidity and consistency across letters and numerals for graphic, attention-grabbing typography.
Uppercase forms look especially uniform and sign-like, with squared bowls (B, D, P, R) and a robust, stable baseline. Numerals are similarly chunky and legible, matching the letterforms’ rounded-rect geometry for a cohesive, logo-friendly set.