Sans Superellipse Emdon 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Jagerlay' by Picador (names referenced only for comparison).
Keywords: ui, branding, editorial, headlines, signage, modern, clean, technical, streamlined, confident, clarity, modernity, approachability, efficiency, versatility, rounded, oblique, open apertures, smooth curves, even rhythm.
This typeface is an oblique sans with smooth, rounded geometry and a notably open, airy structure. Strokes appear monolinear, with calm curves and softly squared round forms that give counters a superellipse-like feel. Proportions lean generous horizontally, with broad capitals and rounded bowls (C, O, Q) that read as stable and contemporary. Terminals are mostly clean and unadorned, and the overall spacing and rhythm feel even, producing a crisp, uncluttered texture in text.
It works well for interface typography and product branding where a clean, contemporary voice is needed, especially when paired with generous spacing. The broad forms and smooth curves also suit headlines and short editorial passages, and the strong, simple silhouettes can hold up in signage and display settings.
The tone is modern and matter-of-fact, with a streamlined, slightly dynamic slant that suggests motion without feeling aggressive. Rounded shapes soften the voice, keeping it friendly and approachable while still reading as precise and contemporary.
The design appears intended to provide a modern, rounded sans that remains legible and structured while adding forward-leaning energy through a consistent oblique angle. Its restrained stroke behavior and open forms suggest a focus on clarity, neutrality, and versatile everyday use.
Numerals follow the same smooth, rounded construction as the letters, maintaining a consistent color and cadence alongside the alphabet. The italics are integrated as an oblique build rather than a calligraphic one, prioritizing uniformity and clarity in continuous reading.