Sans Contrasted Pudu 1 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, signage, packaging, gothic, industrial, collegiate, vintage, stern, impact, signage feel, faceted geometry, retro authority, brand stamping, octagonal, chamfered, angular, blocky, monolinear feel.
A heavy, angular display face built from mostly straight strokes with pronounced chamfered corners and occasional octagonal counters. Vertical stems are stout and dominant, while horizontals and joins show crisp, cut-in terminals that create a carved, mechanical rhythm. Curves are minimized and often resolved into faceted arcs, giving round letters and numerals a structured, polygonal silhouette. Spacing appears steady and compact, producing dense word shapes with strong emphasis at large sizes.
This font performs best in headlines, posters, and branding where its angular, cut-corner forms can read clearly and establish a strong voice. It also suits signage and packaging that benefit from a sturdy, crafted look. For longer text, it is more effective in short, emphatic phrases rather than continuous reading.
The overall tone feels stern and assertive, with a utilitarian, old-world industrial character. Its faceted construction and dense color evoke signage, team-mark aesthetics, and a slightly gothic, blackletter-adjacent mood without becoming ornate. The impression is confident and authoritative, suited to bold statements rather than quiet text.
The design appears intended to deliver maximum impact through a chiseled, geometric construction and consistent faceting across the alphabet. By translating curves into disciplined angles and keeping terminals sharply cut, it aims for a distinctive display style that feels both historic and industrial.
Capitals have a uniform, sign-painter solidity, while lowercase maintains the same chiseled logic with simplified forms and firm baseline presence. Numerals are similarly faceted and robust, with squared-off curves that keep the set visually consistent across letters and figures.