Sans Normal Adlay 15 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Nebula' and 'BR Shape' by Brink, 'Muller Next' by Fontfabric, 'Remoto' by JAM Type Design, 'Favela' by Machalski, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, ui labels, modern, clean, dynamic, confident, friendly, contemporary clarity, forward motion, brand friendliness, legible display, rounded, geometric, open apertures, smooth curves, crisp terminals.
A slanted sans with broad, rounded constructions and smooth, low-contrast strokes. Forms lean consistently, with circular bowls (O, Q, o) and open apertures in letters like C, c, and e that keep counters clear. Terminals are crisp and mostly straight-cut, while joins and curves stay soft and even. Uppercase proportions feel stable and slightly expansive, and the lowercase balances round letters with simple, sturdy stems and a single-storey a and g for an approachable, contemporary texture.
This face works well for brand identities and display settings where a contemporary, energetic sans is needed, especially in headlines, posters, and campaign graphics. It also holds up in short-to-medium editorial copy and UI labels where clarity and a friendly tone are important, while the italic stance naturally supports emphasis and callouts.
The overall tone is modern and energetic, combining a clean, engineered geometry with a personable softness. Its steady italic angle adds motion and emphasis without becoming flashy, giving it a confident, forward-leaning voice suited to contemporary branding and editorial moments.
The design appears intended to deliver a contemporary sans voice with a built-in sense of motion, using rounded geometry and open counters for clarity. Its consistent slant and clean terminals suggest an emphasis on modern readability and versatile, brand-ready personality rather than decorative detailing.
Spacing appears generous and consistent, helping the slanted forms remain readable in running text. Numerals are straightforward and highly legible, with rounded shapes and clear differentiation between figures, supporting functional use alongside the alphabet.