Print Usmaf 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s, packaging, posters, invites, craft branding, playful, handmade, storybook, casual, quirky, handmade warmth, casual readability, whimsical display, human variation, brushy, rounded, wobbly, inked, friendly.
A narrow, hand-drawn print style with brush-like strokes and gently uneven contours. Forms are mostly upright but intentionally wobbly, with tapered ends, occasional bulbous terminals, and slight stroke swelling that gives a lightly inked feel. Curves are rounded and open, counters are irregular, and proportions vary from glyph to glyph, creating a lively rhythm. The x-height reads short relative to the ascenders, and spacing feels natural rather than mechanically uniform.
Well suited to children’s materials, playful packaging, posters, and invitations where a friendly handmade tone is desired. It also works for craft-oriented branding and social graphics, especially at display sizes where the brush texture and quirky proportions can be appreciated.
The overall tone is informal and personable, with a whimsical, storybook character. Its imperfect, drawn quality suggests warmth and spontaneity, lending a lighthearted and slightly mischievous voice to headlines and short phrases.
Likely designed to mimic quick brush or marker lettering while retaining clear, print-like letterforms. The goal appears to be approachable readability paired with visible human variation and a lively, illustrative texture.
Uppercase shapes tend to be simple and tall, while lowercase introduces more idiosyncratic details (notably in bowls, tails, and descenders) that enhance the handmade texture. Numerals follow the same casual logic, with soft curves and subtle inconsistencies that keep the set cohesive.