Print Utmas 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, children’s, craft, playful, folksy, casual, handmade, storybook, human touch, approachability, whimsy, informality, brushy, lively, quirky, bouncy, warm.
A lively hand-drawn print face with gently uneven stroke widths and subtly tapered terminals that suggest a brush or marker. Forms are mostly upright but carry a slight, natural wobble in stems and curves, creating an organic rhythm. Counters are open and rounded, while joins and terminals often finish with soft hooks or flicks. Spacing and proportions vary from glyph to glyph, reinforcing the handwritten character while remaining clear in word shapes.
Works best for short to medium text where a personable, hand-rendered voice is desirable—such as headlines, posters, invitations, packaging, labels, and children’s or educational materials. It can also suit pull quotes or UI accents where warmth and approachability matter more than strict typographic regularity.
The overall tone feels friendly, informal, and lightly whimsical—more like neat hand lettering than formal typography. It conveys approachability and a human touch, with enough personality to feel expressive without becoming chaotic.
The design appears intended to capture the charm of consistent hand lettering: readable, upright printforms with deliberate irregularities, varied proportions, and brush-like finishing to avoid a mechanical feel.
Capitals are tall and prominent, giving lines a strong headline presence, while lowercase feels compact and modest in height, increasing the sense of contrast between title case and body text. Numerals share the same drawn quality, with curved figures and occasional asymmetry that keeps them cohesive with the letters.